Bad reviews or poor ratings stifle that growth, potentially costing you revenue and the chance at expanding your business.īecause reviews are an integral part of your online reputation, review management is an important factor in building, preserving, or repairing your reputation. Whether on Yelp or on other popular review sites like Google, the Better Business Bureau, YellowPages, or TripAdvisor, good reviews can support business growth. Unflattering reviews, by contrast, may convince potential patrons to visit your competitors. When people discover great reviews about your business, they are far more likely to pay you a visit. Online reviews shape consumer perceptions of your business. This public perception is the foundation of your online reputation, and that reputation has powerful influences on consumer behaviors. In the digital environment, what people are saying about you matters. Restaurant and hotel owners know that every review posted to Yelp has the potential to drive growth and to improve visibility in search results. The point of Yelp is to allow people to share details of their experiences with others. Restaurant reviews are not the only categories Yelp users can choose from, however in addition to restaurants, Yalp reviews include: Yelp is known for its restaurant reviews - the leading reviewed business type on the platform. High volume of traffic on Yelp contributes to its prominence in search results.

Because of this visibility, it is estimated that hundreds of millions of reviews are read by visitors each month. Yelp is now considered one of the premier third-party review sites.įrom local businesses to large corporations, Yelp reviews left by consumers have gained tremendous visibility in online search results. Based in the San Francisco Bay Area of California, the company boasts over 200 million unique reviews and a user base exceeding 142 million visitors per month. Launched in 2004 by former employees of PayPal, Yelp is an online review site that lets customers share their experiences with businesses around the world. In this guide, we will explore Yelp business reviews and the tools every business owner has available in order to manage reviews left on the platform. In today’s highly competitive digital business environment, Yelp for business is an integral part of your online reputation. Many businesses therefore want to fix bad Yelp reviews. Bad Yelp reviews, on the other hand, can spell disaster for you, your business, and your online reputation. They provide customers with the details they need to make informed purchasing decisions.Įvery positive review on the Yelp platform translates into the potential for new customers and more revenue. Yelp reviews are a dominant force, being one of the best business review sites.

Over the past decade, third-party review sites have given consumers new tools with which to evaluate businesses.