TIMELY COMMUNICATION PROFESSIONAL

Subscribers to the Harvard Business Review rated 'the ability to communicate' as the most important factor in making an executive 'promotable,' more important than ambition, education, and capacity for hard work. Over 90% of the personnel officials at 500 US businesses stated that increased communication skills are needed for success in the 21st century. William Schaffer, international business development manager for computer giant Sun Microsystems, made the point emphatically: 'If there's one skill that's required for success in this industry, it's communication.' Technical people with good communication skills earn more, and those who are weak communicators suffer.

Communication ability can result in better chance of promotion

TIMELY COMMUNICATION PROFESSIONAL

Likewise, engineers spend most of their professional lives writing, speaking, and listening. Practitioners in Big Six accounting firms spend 80% of their work time communicating with others, individually and in groups. The need for communication skills is important in virtually every career. Some experts have estimated that the average business executive spends approximately 75% to 80% of the day engaged in oral or written communication. One study, published in Business Outlook, based on the responses from over 1000 employers at Fortune 1000 companies found that workers send and receive an average of 1798 messages each day via telephone, email, faxes, papers, and face-to-face communications.

The importance of communication is not surprising when you consider the staggering amount of time people spend communicating on the job. BigstockĮffective communication strengthens the connections between a company and all of its stakeholders and benefits businesses in numerous ways: Stronger decision making and faster problem solving earlier warning of potential problems increased productivity and steadier workflow stronger business relationships clearer and more persuasive marketing messages enhanced professional images for both employers and companies lower employee turnover and higher employee satisfaction and better financial results and higher return for investors. The ability to communicate with people both inside and outside your organisation is a key characteristic of successful business builders.

Timely communication